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Executive Team

Meet Our Claims Savings Bulldogs

HHC Group believes in working hard and working smart. We've saved our clients hundreds of millions of dollars over the last twenty-five years because of the leadership and guidance of our executive team.

Bruce D. Roffe, P.D., M.S., H.I.A. President & CEO

Dr. Bruce D. Roffe is President and CEO of HHC Group, and a licensed Pharmacist. He founded H.H.C. Group in 1995, and has grown it into one of the nation's top healthcare cost-containment companies. Today, Dr. Roffe leads the company's growth and expansion into new markets with innovative services to meet the changing needs of HHC's clients. Previously, he was Assistant Director of Hospital Pharmacy at Detroit Receiving Hospital and University Health Center and served in a role as an Adjunct Assistant Professor of Hospital Pharmacy at Wayne State University, College of Pharmacy and Health Sciences in Detroit, Michigan. He received a B.S. in Chemistry from Pace University, a B.S. in Pharmacy from Columbia University, an ASHP Accredited Hospital Pharmacy Resident Certificate from Johns Hopkins Hospital. He earned a M.S. in Hospital Pharmacy from the University of Maryland School of Pharmacy.

Roberta A. Fineroff Roffe, B.A., M.S., CPC Vice President of Operations

Roberta is the vice president of operations at HHC Group and a 20-year veteran at the company. She has far-reaching experience in commercial healthcare credit and collections, including time spent at The Johns Hopkins Hospital and Sinai Hospital of Detroit. Roberta is an expert in commercial insurance reimbursement, as well as Medicare and Medicaid. She is also a medical, certified professional coder (CPC).



Roger Hinkson, MD, MPH, MIBS, QME Medical Director

Dr. Roger Hinkson is board-certified in occupational medicine, board-eligible in preventive medicine, a California state qualified medical evaluator (QME), and an independent medical examiner (IME) registered with the California employment development department. In addition to his position with HHC Group, Dr. Hinkson serves as chief physician at a major national entertainment company.



Robert Serber Director of Marketing and Special Projects

Bob has extensive experience marketing healthcare products and services, as well as consumer and industrial technology products. He served as director of marketing and a member of the senior management staff of Caremark during its national expansion. He also worked with Diabetes Center Inc., where he was responsible for marketing products and services to managed healthcare plans nationwide. Prior to entering the healthcare field, he worked in marketing management for Procter and Gamble, Clorox, and Coors.

Lingling Zhang, MCPD Senior Database Engineer

Lingling offers HHC Group's clients expertise maintaining and developing healthcare/insurance industry database/applications. She has spent her entire 20+ year career in the information technology field specifically focused on maintaining and developing databases for companies and institutions such as Columbia University. Lingling is a Microsoft certified engineer, is credentialed as a Microsoft certified technology specialist (SQL Server 2005, MCPD) and is a Windows/web applications developer.


Liza Pastore Business Office Manager

Liza is responsible for Accounting, Payroll, and Benefits Coordination. Prior to joining HHC Group, she served as Business Manager at DVA Architects. She also helped launch Goodman Realtors, a boutique real estate firm based out of Bethesda, serving as both Sales Transactions Coordinator and Office Manager. Liza graduated from Marymount Manhattan College in New York City in 2005 with a degree in Communication Arts and Business Management and spent the first 12 years of her career in real estate sales.

Barbara Davis Intake Supervisor

Barbara supervises the intake, processing and repricing of Medical, Workers Comp, Auto, Dental and Medicare Claims. She brings over 25 years of experience managing the processing and payment of healthcare claims. Immediately prior to joining HHC Group, Barbara spent 5 years as Manager of Claims at a different Maryland company. A Maryland native, Barbara received a Bachelor of Science degree in Management Communications from Amridge University.


Chico Fernandez Billing Supervisor

Chico has over 39 years of experience in the health care industry, including 20 years in Military Medicine as a Surgical Tech and Administrator. In addition to supervising client billing, he reviews procedure and diagnosis codes on claims for accuracy, and assists our Clinical staff in providing high quality Independent Review reports. Chico was an Instructor for the AAPC Local Chapter where he taught Billing and Coding.




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